Email Newsletter Campaigns
Want to keep 'top of mind' with all those customers you've accumulated?
We're all aware of the traditional marketing method of sending flyers or unsolicited bulk mail to a large number of people, in the hope that 'some' of those will land with someone who needs our service at that particular point in time.
Another much more effective tool is to keep in regular contact with those people who have expressed an interest in receiving your information.
It's called INBOUND MARKETING.
That's where Email Newsletter Campaigns come in.
Here's how it works:
- We set up an email template that matches your website or other marketing material;
- We import (or add) any existing subscribers / addresses you've collected previously;
- We can add a Subscribe box to your website (so that people can sign up);
- We create your first email newsletter, and send it out.
- You can view STATS and REPORTS on how your subscribers interacted with your newsletter.
Why not just do a mass letterbox drop?
There's many advantages to sending an email newsletter campaign, rather than doing a letterbox drop around the neighbourhood.
One of the key advantages is being able to personalise your emails. Something as simple as 'Dear Fred' can make a big difference to the effectiveness of your campaign.
'Dear Jacob' is much better than 'Dear Sir/Madam' or 'Hi there!'
You're also able to view detailed reports on how many people opened your email, how many clicked on a link within the email, how many forwarded it on to a friend, and more. This gives you excellent feedback on what's working in your campaigns, and what's not.
It's difficult, if not impossible, to gather this information from a letterbox flyer. The only measurement you can use is how many people call the number on the flyer.
Regular Email Newsletters build trust and keep your customers ENGAGED.
Like what you see?
If you like what you're reading, the best way to get in touch with your Email List is to contact us today!